SPECIAL OLYMPICS WORLD WINTER GAMES AUSTRIA 2017
LOGO USAGE GUIDELINES
GUIDELINES AND REQUIREMENTS FOR SPECIAL OLYMPICS ACCREDITED PROGRAMS
Special Olympics World Winter Games Austria 2017
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Ladies and Gentlemen,
Heartbeat for the world – is the tagline for the 11th Special Olympics World Winter
Games 2017.The Games will take place from 14th to 25th March 2017 in Austria
and will open hearts and minds towards people with intellectual disabilities and create
inclusive communities all over the world. These Games will begin a heartbeat,
a unifying force, that will be heard and felt throughout Austria, Europe, and the world.
We are excited to have you join us in this celebration of humanity.
Nearly 3,000 athletes and over 1,000 coaches from over 100 Nations will attend
the world’s largest humanitarian and sports event in 2017. Athletes will compete in
nine sports at world class venues in Graz, Schladming and Ramsau am Dachstein.
We have provided a guideline of usage requirements in the attached pages
for your reference. Please refer to this guide for all of your branding needs.
We look forward to the Special Olympics World Winter Games 2017!
With Kind Regards,
The Austria 2017 Team
Special Olympics World Winter Games Austria 2017
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Content
PAGE THEME
6–7 FACTS & FIGURES
8–11 LOGO SPECIAL OLYMPICS
WORLD WINTER GAMES AUSTRIA 2017
12–13 CLAIM/COLORS/SPECTRUM
14–15 LOGO AUSTRIA 2017 - Programs/Delegation
16–19 LOGO USE - Programs/Delegation
20–27 APPLICATION EXAMPLES
29 MERCHANDISING
31 LOGO FILE TEMPLATE & INFORMATLON
31 CONTACT
Special Olympics World Winter Games Austria 2017
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Facts & Figures
Title of Event
Special Olympics World Winter Games 2017
or short:
Special Olympics Austria 2017
Tagline
German: Herzschlag für die Welt
English: Heartbeat for the world
This tagline can only be used
when reporting specically about
the Special Olympics World Winter
Games Austria 2017!
Hashtags:
#austria2017
#heartbeatfortheworld
#PlayUnied
Social Media Sites
Special Olympics World Winter Games Austria 2017:
>> Home: www.austria2017.org
>> Facebook: www.facebook.com/austria2017
>> Twitter: www.twitter.com/2017Austria
>> Instagram: www.instagram.com/austria2017
>> Flickr: www.ickr.com/photos/austria2017
Venues:
The venues of the Special Olympics World
Winter Games 2017 are:
Graz, Schladming and Ramsau am Dachstein
in Styria, Austria
When referencing these venues all three must be
followed by ‘ in Styria’ for example:
>> Graz. Schladming. Ramsau. Styria
>> The Special Olympics World Winter Games 2017
in the green heart of Austria will take place
in the Federal Province of Styria.
Venues are Graz, Schladming,
Ramsau/Dachstein.
Facts & Figures
Special Olympics World Winter Games Austria 2017
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The Austria 2017 Logo | Rationale
The Emotion: The enhanced heart
The heart stands for love, passion, willingness to help,
feeling, force, sensitivity, empathy, understanding,
community and vitality.
The heart implies values and virtues that connect all life
and is a driving force for the Member States.
Potential & Dynamics
animating, curing, togetherness, compassion,
preserving, alive
ELEMENT: FIRE
the re arising, opening, spreading, and heart-shaped
(The colors of the Austrian nation ag should be red on
a white background - red/white/red)
ELEMENT: SPECIAL OLYMPICS LOGO
The Special Olympics logo depicts brave individuals in a
unifying circle, symbolizing our global presence. It also
creates a place for people of all abilities and empowers
each and everyone of us to reveal their inner champion
and to achieve great things together.
Pulse Hierarchy
Global Organisation:
SPECIAL OLYMPICS
Event:
WORLD WINTER GAMES
Host Country:
AUSTRIA 2017
Venues / Regional References:
GRAZ/SCHLADMING/RAMSAU
STYRIA
Tag LIne:
Heartbeat for the world
Filename:
SOA17_Logo_vertical_CMYK...
(eps, jgp, pdf)
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Special Olympics World Winter Games Austria 2017
Logo Austria 2017 : Spacing Logo Austria 2017 : Variants (AAA)
SPECIAL OLYMPICS
WORLD WINTER GAMES
AUSTRIA 2017
Graz | Schladming | Ramsau | Styria
Presentation: Portrait
Placement > logo landscape:
left/up, left/down
Logo variants (AAA)
are always at on the
background area
S = Safe distance around the logo
A minimum clearance must be adhered
to around the logo.
No other objects must be placed in or
close to this zone.
Presentation: Landscape
SPECIAL OLYMPICS
WORLD WINTER GAMES
AUSTRIA 2017
Graz | Schladming | Ramsau | Styria
S
S
Filename:
SOA17_Logo_vertical_CMYK...
SOA17_Logo_horizontal_CMYK...
(eps, jgp, pdf)
Special Olympics World Winter Games Austria 2017
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Logo Austria 2017 : Color CodesAustria 2017 : Tagline
RED:
C=10%
M=100%
Y=80%
K=0%
PANTONE:
186 C
RGB: 204-0-51
#CC0033
BLUE:
C=100%
M=60%
Y=0%
K=0%
PANTONE:
2935 C
RGB: 0-102-204
#0066CC
GRAY:
C=0%
M=0%
Y=0%
K=80%
PANTONE:
424 C
RGB: 102-102-102
#666666
Heartbeat for the world
Font: UBUNTU Regular Italic
Color: RED
AV: 25
Filename:
SOA17_Heartbeat_CMYK_red...
(eps, jgp, pdf)
Special Olympics World Winter Games Austria 2017
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The Logo: Protection Zone Austria2017 Logo : SO Accredited Programs (AAA)
Minimum display size h = 46 mm
Figure 1:1
Filename:
SOA17_Delegation_Logo_CMYK...
(eps, jgp, pdf)
S = Safe distance around the logo
Around the logo, a minimum clearance
must be adhered by (S).
Within this zone, no other objects as texts,
may be placed graphics etc.!
Name/Nation
The Austria 2017 logo alongside the Special
Olympics Accredited Program logo was
specially developed under, and serves to
maintain, the corporate design of the World
Winter Games 2017
For this reason, we ask you kindly to comply with
the criteria and use the logo templates provided
by the Organizer.
Please note that Accredited Programs can custo-
mize their logo to this graphic .
Please contact us for any clarication or if you
have specic questions on the use of the logo, we
can help you:
Name/Nation
S
S S
S
Special Olympics World Winter Games Austria 2017
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Use of the logo for participating delegations
Filename:
SOA17_Logo_vertical_CMYK...
SOA17_Logo_vertical_1C_white...
SOA17_Logo_horizontal_CMYK...
SOA17_Logo_horizontal_1C_white...
(eps, jgp, pdf)
Delegations may use one ocial event logo (including their preset variants),
and use the logo with the addition of their country, provided that all
requirements of this guideline are taken into account.
Please contact us for any clarication or if you have
specic questions on the use of the logo,
we can help you: [email protected]
a) Use of the ocial event logo
The ocial logo of Special Olympics World Winter
Games can be either portrait or landscape provided
it is done under the following conditions of Special
Olympics Accredited Programs or participating
Delegations:
● The logo may be used only in the context
of the specic coverage of the Special Olympics
World Winter Games 2017 - for example on your own
Website, Facebook page, social media channels...
● All specications given in the guidelines
must strictly be adhered to
(Logo size, spacing, color background,...).
The following are not permitted
>> Modications of any kind
(E.g. color, font, shape...)
>> Reductions of any kind
(E.g. omitting of logo elements, font)
>> Extensions of any kind
(E.g. addition of other logos,
words, Places...)
SPECIAL OLYMPICS
WORLD WINTER GAMES
AUSTRIA 2017
Graz | Schladming | Ramsau | Styria
1
3
4
2
Special Olympics World Winter Games Austria 2017
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Use of the logo for participating delegations
Filename:
SOA17_Delegation_Logo_CMYK..
SOA17_Delegation_Logo_white...
SOA17_Delegation_Logo_CMYK_translucent_white...
SOA17_Delegation_Logo_CMYK_translucent...
Delegations may use the ocial event logo (including their preset variants),
as well as the logo with the addition of their country,
provided that all requirements of this guideline are taken into account.
Please contact us for any clarication or if you have
specic questions on the use of the logo,
we can help you: [email protected]
b) Use of the ocial event logo
INCLUDING the country name
If you plan to produce special team clothing, the World
Games can only be the “Austria 2017 – team logo“ –
the logo in combination with the ocial logo of your
country’s logo
The following is not allowed:
>> Modications of any kind
(E.g. color, font, shape...)
>> Reductions of any kind
(E.g. omitting of logo elements, font)
>> Extensions of any kind
(E.g. addition of other logos, words,
Places,...)
3
1
2
4
Name/Nation
Name/Nation
Name/Nation
Name/Nation
Name/Nation
Country/City
within two-lines
Minimum display size
h = 46 mm
mind.: Höhe: 46 mm
New Zealand
New Zealand
Heartbeat for the world
New Zeal and
New Zeal and
New Zealand
New Zealand
Heartbeat for the world
New Zeal and
New Zeal and
Special Olympics World Winter Games Austria 2017
Used le template:
SOA17_Delegation_Logo_CMYK...
SOA17_Heartbeat_red...
(eps, jgp, pdf)
Used le template:
SOA17_Delegation_Logo_CMYK...
SOA17_Heartbeat_red...
(eps, jgp, pdf)
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Example : SO Accredited Programs
Application T-shirt/Team
Transferprint: CMYK
Example : SO Accredited Programs
Application T-shirt/Team
Transferprint: CMYK
New Zealand
New Zeal and
New Zealand
New Zeal and
Special Olympics World Winter Games Austria 2017
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Used le templates:
SOA17_Delegation_Logo_white...
SOA17_Heartbeat_white...
(eps, jgp, pdf)
Used le templates:
SOA17_Delegation_Logo_CMYK_translucent_white...
SOA17_Heartbeat_white...
(eps, jgp, pdf)
Example : SO Accredited Programs
Application T-shirt/Team
Transferprint: CMYK + White
Example : SO Accredited Programs
Application T-shirt/Team
Name/Nation
Special Olympics World Winter Games Austria 2017
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Example : Austria2017 Logo
Logo insertion in pictures
SPECIAL OLYMPICS
WORLD WINTER GAMES
AUSTRIA 2017
Graz | Schladming | Ramsau | Styria
Used logo le templates:
Seite 26: SOA17_Logo_CMYK_Pict-Button_red...
Seite 27: SOA17_Logo_CMYK_Pict-Button_white...
(eps, jgp, pdf)
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Example : Austria2017 Logo
Logo insertion in pictures
Special Olympics World Winter Games Austria 2017
Sparks of joy
jumps over!
Come on
Used logo le templates:
Seite 28: SOA17_Logo_vertical_CMYK_translucent...
Seite 29: SOA17_Logo_vertical_1C_white...
(eps, jgp, pdf)
Heartbeat for the world
14.–25 .03.2017
ww w.a ust ria 2017.o rg
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The Special Olympics World Winter Games 2017
have an ocial merchandising partner.
Any other kind of merchandising
with the use of the ocial logo
the World Games 2017 is not allowed.
The product range includes designs
of the mascot “Lara and Luis“,
such as key chains, caps, clothing
and other items.
Visit www.austria2017-shop.org
to purchas merchandise.
Merchandising : Austria2017
Special Olympics World Winter Games Austria 2017
Special Olympics World Winter Games Austria 2017
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Download Logos:
http://resources.specialolympics.org/2017-World-Winter-Games-Resources/
Download Press release:
http://www.austria2017.org/en/news-medien/presse-medien
Each such Program receives the following from the Organizer Data/
documents provided:
● Austria 2017 Logo: Ocial Games Logo
>> SOA17_Logo_vertical_CMYK
>> SOA17_Logo_vertical_CMYK_translucent
>> SOA17_Logo_vertical_1C_white
>> SOA17_Logo_horizontal_CMYK
>> SOA17_Logo_horizontal_CMYK_translucent
>> SOA17_Logo_horizontal_1C_white
>> SOA17_Logo_CMYK_Pict-Button_red
>> SOA17_Logo_CMYK_Pict-Button_white
(File Formats: AI, EPS, JGP; PNG, PDF)
● Austria 2017 Logo for Accredited Programs
Logo template for the corresponding adaptation
and supplement with the respective country names
>> SOA17_Delegation_Logo_CMYK
>> SOA17_Delegation_Logo_CMYK_translucent
>> SOA17_Delegation_Logo_CMYK_translucent_white
>> SOA17_Delegation_Logo_white
(File Formats: AI, EPS, JGP; PNG, PDF, Word Document)
● Press release
to use for website, newsletter,...
(German & English)
Logos | Infomation | Contact
Your contact person
for info and additonal details:
MMag. Birgit Morelli
Head of Marketing | PR
Tel.: +43 (0)664 7366 8020
E-Mail: [email protected]
www.austria2017.org
SPECIAL OLYMPICS WORLD WINTER GAMES AUSTRIA 2017
LOGO USAGE GUIDELINES
GUIDELINES AND REQUIREMENTS FOR SPECIAL OLYMPICS ACCREDITED PROGRAMS
AHA IDEENWERKSTATT, SCHLADMING/AUSTRIA
