SEPTEMBER 2018
Maryville University
Brand Guidelines
TABLE OF CONTENTS
Introduction 3
Using the Palette
Core Palette 5
Correct Use of Palette 6
Incorrect Use of Palette 7
Using the Gradient 8
Using the Logo
Core Logo 10
Size Recommendations 11
Live Area Requirements 12
Other Logo Formats 13
Logo/Color Combinations 14
Incorrect Logo Use 15
Spirit Logo 16
Size Recommendations 17
Other Spirit Formats 18
Signatures and Lock-Ups
Simplified Configurations 20
Vertical Configurations 22
Horizontal Configurations 24
Ad Footers 25
Miscellaneous Identifiers 26
Maryville Indicia 28
Typography
Typefaces 30
Header Treatment 31
Paragraph Styles 32
Lists and Schedules 33
General Style Elements 34
The Tagline 35
URL Guidelines 36
Web Typography 37
STYLE GUIDE
Digital Signage 40
E-blasts 41
Presentations 43
Programs 45
Postcards
7x5 Postcards 48
Invitations
2 Panel 52
Single Panel 55
Merchandising 56
MARYVILLE UNIVERSITY IDENTITY STANDARDS 3
INTRODUCTION
The Graphic Identity Standards establish rules for the consistent implementation
of Maryville’s graphic identity.
These guidelines are managed by:
The Office of Integrated Marketing and Communications
Maryville University
314.529.9341
marketing@maryville.edu
CHAPTER TITLE
Using the Palette
Core Palette 5
Correct Use 6
Incorrect Use 7
Using the Gradient 8
MARYVILLE UNIVERSITY IDENTITY STANDARDS 5
MARYVILLE COLOR PALETTE
CMYK C2 M100 Y85 K6
RGB R200 G16 B46
HEX c8102e
CMYK C0 M0 Y0 K80
RGB R84 G88 B90
HEX 54585a
CMYK C0 M0 Y0 K100
RGB R44 G42 B41
HEX 000000
RGB R255 G255 B255
HEX ffffff
BLACK C
WHITE
Primary Color
Supporting Colors
PANTONE 186 C
PANTONE 425 C
MARYVILLE UNIVERSITY IDENTITY STANDARDS 6
CORRECT USAGE OF COLOR PALETTE
Maryville University
Graphic Identity
Standards
June 2018
CCCCCCCCCCCCCCCCCCCCCCCCCCCCC
A white background
for Maryville materi-
als is always correct.
Second choices
include gray and
black. This allows the
Maryville identity to
stand out.
The predominant
Maryville colors are red
and white.
Logo may be placed against a
white or black background, or
a light tint of black.
If logo is used against a red
background, it should have a
white rule around it.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 7
INCORRECT USAGE OF COLOR PALETTE
Do not use a dark gray
(PMS 425) background
behind the logo, as this
has insufficient contrast to
make the logo stand out.
Most University materi-
als should have a white
background, with black or
red used sparingly.
Avoid screen tints
of red, which
produce pinkish
tones.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 8
USING THE GRADIENT
For most University publications
and products, the gradient should
only be employed as an accent, as
shown in these examples.
Maryville University
Graphic Identity
Standards
June 2018
CCCCCCCCCCCCCCCCCCCCCCCCCCCCC
Do not use red gradient
as a major design
element. This is reserved
for the logo, and as an
accent color only.
Make your gift to support student scholarships today!
maryville.edu/give
Sophomore from Lake Saint Louis, Mo.
Majoring in Occupational Therapy
Recipient of the Cookie (Kaulakis, ’71)
and T.R. Potter, Jr. Scholarship
KATHRYN SOLOMON CLASS OF 2020
“ I want to work with special needs children
because I have seen rsthand how a therapist
can change the lives of young children, and
becoming an Occupational Therapist will be
my way of paying it forward.”
— Kathryn Solomon
Make your gift to support student scholarships today!
maryville.edu/give
Sophomore from Lake Saint Louis, Mo.
Majoring in Occupational Therapy
Recipient of the Cookie (Kaulakis, ’71)
and T.R. Potter, Jr. Scholarship
KATHRYN SOLOMON CLASS OF 2020
“ I want to work with special needs children
because I have seen rsthand how a therapist
can change the lives of young children, and
becoming an Occupational Therapist will be
my way of paying it forward.”
— Kathryn Solomon
MARYVILLE UNIVERSITY IDENTITY STANDARDS 8
USING THE GRADIENT
For most University publications
and products, the gradient should
only be employed as an accent, as
shown in these examples.
Maryville University
Graphic Identity
Standards
June 2015
CCCCCCCCCCCCCCCCCCCCCCCCCCCCC
Do not use red gradient
as a major design
element. This is reserved
for the logo, and as an
accent color only.
Make your gift to support student scholarships today!
maryville.edu/give
Sophomore from Lake Saint Louis, Mo.
Majoring in Occupational Therapy
Recipient of the Cookie (Kaulakis, ’71)
and T.R. Potter, Jr. Scholarship
KATHRYN SOLOMON CLASS OF 2020
“I want to work with special needs children
because I have seen rsthand how a therapist
can change the lives of young children, and
becoming an Occupational Therapist will be
my way of paying it forward.”
— Kathryn Solomon
Make your gift to support student scholarships today!
maryville.edu/give
Sophomore from Lake Saint Louis, Mo.
Majoring in Occupational Therapy
Recipient of the Cookie (Kaulakis, ’71)
and T.R. Potter, Jr. Scholarship
KATHRYN SOLOMON CLASS OF 2020
“I want to work with special needs children
because I have seen rsthand how a therapist
can change the lives of young children, and
becoming an Occupational Therapist will be
my way of paying it forward.”
— Kathryn Solomon
Nonprofit
U.S. Postage
P A I D
St. Louis, MO
Permit #4468
REGISTER TODA Y!
ONLINE: maryville.edu/alumniweekend
BY PHONE: 314.529.9338
#MaryvilleAlumni
OFFICE OF ALUMNI ENGAGEMENT
650 Maryville University Drive
St. Louis, MO 63141
SEPTEMBER 22-25, 2016
ALUMNI WEEKEND
ALUMNI WEEKEND
SEPTEMBER 22-25, 2016
90665_AlumniWeekend.indd 1 7/18/16 8:47 AM
Name Year of Induction
Lauren Dieckmann ’10 2016
1996 Women’s Soccer Team 2016
1994 Men’s Soccer Team 2016
Bill Allerdissen, ’09, ’12 2015
Christi Lindsay, ’08, ’09 2015
1978-79 Men’s Basketball Team 2015
Kevin Bartow, ’03 2014
Allie Wilhelm Boedeker, ’08, ’09 2014
Nick Profancik, ’09 2014
Torrey Welsch, ’02 2013
Maggie Conley, ’05 2013
Maureen Conley, ’05 2013
Abby Duethman, ’12 2013
John Renaud 2012
Maureen Walterbach Redeker, ’06 2012
Amanda Nuyt, ’06 2012
Marissa Essner Johnson, ’05 2012
Brianne Haas, ’06 2011
Matt Regan, ’06 2011
Carrie Snyder, ’06 2011
1985 Baseball Team 2010
Jennifer Kypta Mumper, ’04 2010
Henry Shannon, ’99 2010
Lonnie Folks, ’82, ’98 2009
Jill Thielmier Krussel, ’01 2009
Keith Pittillo, ’97 2008
Olivia Reichert, ’01 2008
Amy Borneth Bartoni, ’00 2007
Dave Pierce 2007
Katie Aulbur, ’92 1997
Heather Toma Kochner, ’92 1997
Jeff Muschick, ’92 1997
Bonnie Dewes, ’39 1996
Lynn Schauster, ’92 1996
Jerry Winklemann, ’86 1996
Daniel Behlmann, ’85 1995
Bill Heitholt 1995
Virginia Schless Senkosky, ’49 1995
Maria Musick Brennan, ’49 1994
Trina Casagrande, ’91 1994
Elizabeth Higgins Mast, ’52 1994
Mary Rose Driscoll Heil, ’54 1993
Name Year of Induction
Andrew Marley, ’89 1993
Susan Driscoll Schultz, ’58 1993
Leonard Bledsoe, ’87 1992
Dottie Mauntel Geisert, ’47 1992
Lorena “Trilby” Taymann, ’89 1992
Nancy Boone Warner, ’57 1992
Madonna Buder, SCC, ’57 1991
Larry Hawkins, ’85 1991
Julie Kellog, ’87 1991
Loretta Murphy McCoy, ’41 1991
Rachel Gross, ’49 1990
Sue Beck Medcalf, ’86 1990
Mike Meyer, ’86 1990
Sally Stephens, RSCJ, ’56 1990
Tim Fagin, ’77 1989
Patti Mielke, ’86 1989
Eileen Cummins Page, ’37 1989
Ruth Stanley, RSCJ, ’33 1989
Dennis Beckett, ’80 1988
Ron Landolt, ’80 1988
Ruth Gander Pfeffer, ’34 1988
Mary Hrdlicka Rothschild, ’49 1988
Karen Brandt Galen, ’84 1987
Beatrice Fehlig George, ’29 1987
Mary Gray McNally, RSCJ, ’32 1987
Bill Schlueter, ’82 1987
Sue Pierce Felder, ’57 1986
Marie Costello Glynn, ’49 1986
Mike Jenkins, ’80 1986
Lonnie Folks Award Winner
Kathy Quinn, ’85 2015
Joel Roschnafsky, ’03 2014
Scott Harley 2013
Eugene A “Roscoe” Dorriere, ’88 2012
Dr. Larry Hays 2011
Darlene Grosser 2010
MARYVILLE UNIVERSITY ATHLETICS HALL OF FAME
Athletics Hall Of Fame
Class of 2016 Induction Ceremony
Thursday, September 22
6 p.m.
University Auditorium
Name Year of Induction
Lauren Dieckmann ’10 2016
1996 Women’s Soccer Team 2016
1994 Men’s Soccer Team 2016
Bill Allerdissen, ’09, ’12 2015
Christi Lindsay, ’08, ’09 2015
1978-79 Men’s Basketball Team 2015
Kevin Bartow, ’03 2014
Allie Wilhelm Boedeker, ’08, ’09 2014
Nick Profancik, ’09 2014
Torrey Welsch,’02 2013
Maggie Conley, ’05 2013
Maureen Conley, ’05 2013
Abby Duethman, ’12 2013
John Renaud 2012
Maureen Walterbach Redeker, ’06 2012
Amanda Nuyt, ’06 2012
Marissa Essner Johnson, ’05 2012
Brianne Haas, ’06 2011
Matt Regan, ’06 2011
Carrie Snyder, ’06 2011
1985 Baseball Team 2010
Jennifer Kypta Mumper, ’04 2010
Henry Shannon, ’99 2010
Lonnie Folks, ’82, ’98 2009
Jill Thielmier Krussel, ’01 2009
Keith Pittillo, ’97 2008
Olivia Reichert, ’01 2008
Amy Borneth Bartoni, ’00 2007
Dave Pierce 2007
Katie Aulbur,’92 1997
Heather Toma Kochner, ’92 1997
Jeff Muschick, ’92 1997
Bonnie Dewes, ’39 1996
Lynn Schauster, ’92 1996
Jerry Winklemann, ’86 1996
Daniel Behlmann, ’85 1995
Bill Heitholt 1995
Virginia Schless Senkosky, ’49 1995
Maria Musick Brennan, ’49 1994
Trina Casagrande, ’91 1994
Elizabeth Higgins Mast, ’52 1994
Mary Rose Driscoll Heil, ’54 1993
Name Year of Induction
Andrew Marley, ’89 1993
Susan Driscoll Schultz, ’58 1993
Leonard Bledsoe, ’87 1992
Dottie Mauntel Geisert, ’47 1992
Lorena “Trilby” Taymann, ’89 1992
Nancy Boone Warner, ’57 1992
Madonna Buder, SCC, ’57 1991
Larry Hawkins, ’85 1991
Julie Kellog, ’87 1991
Loretta Murphy McCoy, ’41 1991
Rachel Gross, ’49 1990
Sue Beck Medcalf, ’86 1990
Mike Meyer, ’86 1990
Sally Stephens, RSCJ, ’56 1990
Tim Fagin, ’77 1989
Patti Mielke, ’86 1989
Eileen Cummins Page, ’37 1989
Ruth Stanley, RSCJ, ’33 1989
Dennis Beckett, ’80 1988
Ron Landolt, ’80 1988
Ruth Gander Pfeffer, ’34 1988
Mary Hrdlicka Rothschild, ’49 1988
Karen Brandt Galen, ’84 1987
Beatrice Fehlig George, ’29 1987
Mary Gray McNally, RSCJ, ’32 1987
Bill Schlueter, ’82 1987
Sue Pierce Felder, ’57 1986
Marie Costello Glynn, ’49 1986
Mike Jenkins,’80 1986
Lonnie Folks Award Winner
Kathy Quinn, ’85 2015
Joel Roschnafsky, ’03 2014
Scott Harley 2013
Eugene A “Roscoe” Dorriere, ’88 2012
Dr. Larry Hays 2011
Darlene Grosser 2010
MARYVILLE UNIVERSITY ATHLETICS HALL OF FAME
Athletics Hall Of Fame
Class of 2016 Induction Ceremony
Thursday, September 22
6 p.m.
University Auditorium
CHAPTER TITLE
C
Using the Logo
Core Logo 10
Size Recommendations 11
Live Area 12
Other Formats 13
Logo / Background
Combinations 14
Incorrect Usage 15
Spirit Logo 16
Size 17
Other Formats 18
MARYVILLE UNIVERSITY IDENTITY STANDARDS 10
USING THE MARYVILLE LOGO
Core Logo
The vertical version of the
Maryville logo is preferred.
If certain layouts require
a horizontal configuration,
the version below may be
used in those situations.
Because the core logo is
trademarked, it should always
appear with a registered
trademark symbol
®
.
Horizontal Logo
Vertical Logo
MARYVILLE UNIVERSITY IDENTITY STANDARDS 11
USING THE MARYVILLE LOGO
0.75” wide
1” wide
1.4” wide
1.85” wide
Size Recommendations
These show the recom-
mended sizes for the Maryville
logo. The logo may be
reduced down to the sizes
shown below.
Minimum Size
For situations where
recommended sizes will
not fit.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 12
M
Minimum Live Area
The gray lines represent the
clear, scalable live area built
into the logo. Do not infringe
upon this live area.
Measurements
The live area is based
on the cap height of the
M in Maryville.
It is aligned and proportionate
to the width of the M horizon-
tally, and the height of the M
vertically. The live area should
be measured and scaled
according to this rule.
M
M
M
M
M
M
M
Live area is aligned
and proportionate to
the width of the M
horizontally, and the
height of the M vertically.
USING THE MARYVILLE LOGO
MARYVILLE UNIVERSITY IDENTITY STANDARDS 13
Other Logo Formats
Depending on the printing or
production options at hand, it
may become necessary to use
a reverse, one-color or two-
color version of the logo.
The core logo, in full color,
should be used whenever
possible. These options
should never be substituted
for the full color option
arbitrarily.
Full Color Two Color One Color
Full-color reverse
One-color black and white
One color
One-color reverse
Two-color positive
USING THE MARYVILLE LOGO
Two-color reverse
MARYVILLE UNIVERSITY IDENTITY STANDARDS 14
Secondary Combinations
Primary Combinations
LOGO AND BACKGROUND COLOR COMBINATIONS
Not all logo colorations work
with all background colors.
Black and white: Most logo
colorations will work on a solid
black or white background.
Red: Sometimes there is insuf-
ficient contrast, such as when
the solid red logo is placed
on a red background. In those
cases, solid black, grayscale or
white will work best. The same
applies to the red gradient
background.
Gray: most logo colors
read well on a gray back-
ground, except for solid
red or grayscale.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 15
USING THE MARYVILLE LOGO
Do not change or
manipulate fonts.
Do not change or
manipulate color.
Do not use the Maryville M
as part of a word.
Do not place the logo against
complicated backgrounds.
Do not place the logo
against a drop shadow.
ALUMNI
WEEKEND
Do not create graphics
that overlap or otherwise
impinge on the logo.
Do not rearrange order of
graphic elements.
Do not distort graphics by
horizontal or vertical scaling.
OVE!
Maryville’s reputation and presence as a university depends on a clear and consistent presentation of
the brand. As a general rule of thumb, one should not add to, distort or alter the mark.
Likewise, such tactics as adding the mark to a word or placing it on a busy background will confuse
viewers as to the actual appearance of the brand.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 16
USING THE MARYVILLE SPIRIT LOGO
Spirit Logo
The Spirit logo replaces
the core logo in all com-
munications and items
relating to Maryville Spirit.
The vertical version of the
logo is preferred.
If certain layouts require
a horizontal configuration,
the version below may be
used in those situations.
Horizontal Logo
Vertical Logo
MARYVILLE UNIVERSITY IDENTITY STANDARDS 17
USING THE MARYVILLE SPIRIT LOGO
0.75” wide
1” wide
1.4” wide
1.85” wide
Size Recommendations
These show the recom-
mended sizes for the Maryville
logo. The logo may be
reduced down to the sizes
shown below.
Minimum Size
For situations where
recommended sizes will
not fit.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 18
Other Formats
Depending on the printing or
production options at hand, it
may become necessary to use
a reverse, one-color or two-
color version of the logo.
The full color Spirit logo
should be used whenever
possible. These options
should never be substituted
for the full color option
arbitrarily.
Full-Color Two-Color One Color
Full-color reverse
One-color black and white
One color
One-color reverse
Two-color reverse
Two-color positive
USING THE MARYVILLE SPIRIT LOGO
CHAPTER TITLE
Signatures and Lock-Ups
Simplified Configurations 20
Vertical Configurations 22
Horizontal Configurations 24
Ad Footers 25
Miscellaneous Identifiers 26
Maryville Indicia 28
MARYVILLE UNIVERSITY IDENTITY STANDARDS 20
SIGNATURES AND LOCK-UPS
Recommended Lock-Up Treatment for
Brand Awareness Advertising
This simplified treatment is best used in brand
awareness advertising that does not require an
immediate response.
In order to maximize the visibility of the Maryville
logo, it is often preferable to let the mark stand
alone with the url and social media icons placed as
a unit off the side. The tagline unit can appear sepa-
rately in the top left or right corner.
FROM PLAYING THE GAME TO MANAGING IT
Even if you’re no longer an athlete, you can still go pro. In the Rawlings Sport Business
Management Program at Maryville University, you’ll study management, finance, market-
ing, operations, and communications. Everything needed to get you ready for the big
game in the business of sports. To learn more, visit maryville.edu or call 800.627.9855.
MARYVILLE. MANY CONNECTIONS. ONE U.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 21
SIGNATURES AND LOCK-UPS
MANY CONNECTIONS. ONE U.
maryville.edu
maryville.edu maryville.edu
Simplified Lock-Up for Advertising
The vast majority of viewers will simply go to the
Maryville website or social media for more information.
A good option, when space is at a premium, is the sim-
plified lock-up. This consists of the Maryville logo, with
a thin rule underneath. Below is placed the URL by itself,
or in tandem with tagline and social
media icons.
Besides logo, all type and icons are gray (80% black).
MARYVILLE UNIVERSITY IDENTITY STANDARDS 22
SIGNATURES AND LOCK-UPS
Maryville logo
with address
and phone
number
Maryville logo
with address
and URL
Logo with
department
name and
address
General guidelines for Vertical Lock-Ups
The full lock-up is useful in advertising that asks for a response,
or on the back of brochures and printed materials.
Besides logo, all type and icons are gray (80% black).
Missouri: this is always spelled out when used as part of a
Maryville signature.
Phone number: if not needed, it may simply be left
out and the remaining lines shift down to align with
the baseline of the Maryville logo.
Maryville logo
with address, URL and
social media icons
Based on logo width of 1”
1p3 space between logo/rule
and rule/address
.25 pt. rule 80% black
Text = Avenir Next LT Pro
8/13 with 20 track
Color 80% black
650 Maryville University Drive
St. Louis, Missouri 63141
314.529.9466
SCHOOL OF EDUCATION
maryville.edu
MARYVILLE UNIVERSITY IDENTITY STANDARDS 23
SIGNATURES AND LOCK-UPS
Maryville logo
with address
(vertical)
Maryville logo
with address
and URL
(vertical)
Maryville logo
with address,
URL and social
media icons
(vertical)
Logo with
department
name and
address
(vertical)
Ends of rule
align with
widest line
Based on logo width of 1”
1 pica space between logo/rule
and rule/address
.25 pt. rule 80% black
Text = Avenir Next LT Pro
8/13 with 20 track
Color 80% black
650 Maryville University Drive
St. Louis, Missouri 63141
314.529.9466
maryville.edu
SCHOOL OF EDUCATION
MARYVILLE UNIVERSITY IDENTITY STANDARDS 24
Maryville logo
with address
Maryville logo
with address,
and URL
Logo with
department
name and
address
SIGNATURES AND LOCK-UPS
Guidelines for Horizontal Lock-Ups
Depending on the content, the last line
of type or icons align with the bottom
right corner of logo. Top of rule aligns to
top corner of M.
All type and icons are gray (80% black).
The 80% black vertical rule is centered
in the space between the logo and the
address block.
Type leading should always be +5 pt.
(Type shown here is 8/13 pt.)
maryville.edu
650 Maryville University Drive
St. Louis, Missouri 63141
Based on logo width of 1”
(shown reduced)
1 pica space between
all elements, such as logo, rule
and type block
.25 pt. rule 80% black
Text = Avenir Next LT Pro
8/13 with 20 track
Color 80% black
This is the only exception:
in this case, top line aligns
with top of logo.
SCHOOL OF EDUCATION
650 Maryville University Drive
St. Louis, Missouri 63141 | 314.529.9466
maryville.edu
MARYVILLE UNIVERSITY IDENTITY STANDARDS 25
SIGNATURES AND LOCK-UPS
Ad footers
These options can be used
depending on size and shape
of the advertisement. URL
and social media icons may
be added or subtracted as
needed. Examples shown are
based on a 1” logo width.
Footer should always be
placed in lower right corner
of advertisement.
Based on logo width of 1”
1 pica space between
all elements, such as rule,
type and social media icons
.25 pt. rule 80% black
Dashed rule is .5 pt. 3pt./3pt.
Text = Avenir Next LT Pro
8/13 with 20 track
Color 80% black
MARYVILLE UNIVERSITY IDENTITY STANDARDS 26
SIGNATURES AND LOCK-UPS
Maryville logo
with URL
(vertical)
Miscellaneous Identifiers /
Vertical Logo
For instances when the tagline
or URL needs to appear with
a vertical logo.
URL is 9 pt.
Avenir Next LT Pro
Bold
Maryville logo
with URL
maryville.edu
Maryville logo
with tagline
Maryville logo
with tagline
(vertical)
Based on logo width of 1”
1 pica space between
all elements, such as rule,
type and tagline
.25 pt. rule 80% black
Text = Avenir Next LT Pro
8/13 with 20 track
Color 80% black
MARYVILLE UNIVERSITY IDENTITY STANDARDS 27
Miscellaneous Identifiers /
Horizontal Logo
For instances when the tagline
or URL needs to appear with
a horizontal logo. The baseline
of the URL or tagline aligns with
the baseline of “University.”
Based on logo width of 1”
1 pica space between
all elements, such as logo,
rule and tagline
.25 pt. rule 80% black
SIGNATURES AND LOCK-UPS
Maryville logo
with URL
Maryville logo
with tagline
Maryville logo
with tagline
MARYVILLE UNIVERSITY IDENTITY STANDARDS 28
650 Maryville University Drive
St. Louis, Missouri 63141
maryville.edu
SIGNATURES AND LOCK-UPS
Mailing Indicia
This is the standard indicia to be
used on most pieces. The rule
at the left defines the border of
the indicia.
Postal Lockup
This is to be used on post cards and
items where space is at a premium.
All spacing is determined by width of
one leg of logo. Type is base-aligned.
Spacing is determined by the space
from bottom tip of red M to type.
See page 34 for an example.
Nonprofit
U.S. Postage
P A I D
St. Louis, MO
Permit #4468
1 pica space between
rule and indicia
Nonprofit
U.S. Postage
P A I D
St. Louis, MO
Permit #4468
1 pica space between
logo and rule and rule
and address
This space can vary
according to width of
document
CHAPTER TITLE
Typography
Typefaces 29
Header Treatment 30
Paragraph Styles 31
Lists and Schedules 32
General Style Elements 33
The Tagline 34
Web Typography 35
MARYVILLE UNIVERSITY IDENTITY STANDARDS 30
TYPOGRAPHY
The university that opens itself to the skills and spark of every person and not
just a select few will be the next great university. The university that facilitates
student learning with the tools they are using will be the next great university.
The university that is flexible, mobile, where the entire campus inside and out
is a classroom and where learning happens everywhere, will be the next
great university. My friends, Maryville will be that next great university.
—— President Mark Lombardi, PhD, 2014 Convocation Speech The
university that opens itself to the skills and spark of every person
Avenir Next LT Pro Regular
Avenir Next LT Pro Italic
Avenir Next LT Pro Demi
Avenir Next LT Pro Demi Italic
Avenir Next LT Pro Bold
Avenir Next LT Pro Bold Italic
Avenir Next LT Pro Heavy
Avenir Next LT Pro Heavy Italic
Typefaces
The primary type family used
is Avenir Next LT Pro. This is
used for all running text and
for all documents produced
on Maryville letterhead, tem-
plates, or logo mastheads.
The Avenir Next LT Pro
type family features many
additional weights as well
as condensed versions, for
maximum flexibility. All are
acceptable.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 31
Headline
Color: PMS 425 or 80% black
Avenir Next LT Pro Bold
Track 100
Point Size/Leading: 24/24
(Point size varies according
to size of piece)
Point Size Range: 14–32 pt.
Secondary Subhead
Color: PMS 425 or 80% black
Avenir Next LT Pro Bold
Track 100
Point Size/Leading: 12/17
(add 5 pts. leading)
Point Size Range: 7–16 pt.
TYPOGRAPHY
Header treatment
For brochure covers, postcards, concert programs and other standardized materials, header
should always be placed in the upper left corner.
Point size of type may vary according to the size of the piece being produced. However,
the size ratio between the headline and the second subhead should remain the same: for
instance 24 pt./12 pt., 36 pt./18 pt., etc.
The only exception is when the overall point size is small, such as 14 pt./7 pt. In this case, the
secondary subhead may be slightly increased in size.
MUSIC AT MARYVILLE
JANUARY—MAY 2018
MARYVILLE UNIVERSITY IDENTITY STANDARDS 32
Heading
Color: Red or black
Avenir Next LT Pro Demi
Point Size/Leading: 13/16
Point Size Range: 13–15 pt.
Space after: 0.087
Introductory Text
Color: Gray or black
Avenir Next LT Pro Regular
Point Size/Leading: 11/16
Point Size Range: 11–13 pt.
Space after: 0.087
Subhead
Color: Black
Avenir Next LT Pro Bold
Point Size/Leading: 10/15
Point Size Range: 9–11 pt.
Space after: 0
Secondary Subhead
Color: Red or Gray
Avenir Next LT Pro Medium
Point Size/Leading: 9/14
Point Size Range: 9–10.5 pt.
Space after: 0
Body
Color: Gray or black
Avenir Next LT Pro Regular
Point Size/Leading: 9/14
Point Size Range: 9–10.5 pt.
Space after: 0.087
Adjust leading accordingly
Footnotes
Color: Black
Avenir Next LT Pro Medium
Point Size/Leading: 7/10
Point Size Range: 7–8.5 pt.
Space above: 0.087”
TYPOGRAPHY
Paragraph Styles
Expellent ut aliquaeror sam et, ventibus aut eicieni mpe riandit
eliquat aspero et magnim represt enis dolumque simagnimus
nis quas restiat inciatentia incto volo enti cum, nobitat harciur
magnis minvell oruptia pe nobisin perupti blab in reicabore
sitam quasimag.
Innovation
Expellent ut aliquaeror sam et, ventibus aut eicieni mperiandit eliquat
aspero et magnim represt enis dolumque simagnimus nis quas restiatnobi-
sin velicaepro il ilitam ese nusant volupta eceaquia quam fuga. Isqui
inciatentia incto volo enti cum, nobitat harciur magnis minvell oruptia.
The Presentations
Expellent ut aliquaeror sam et, ventibus aut eicieni mperiandit eliquat
aspero et magnim represt enis dolumque simagnimus nis quas restiat
inciatentia incto volo enti cum, nobitat harciur magnis minvell oruptia pe
nobisin velicaepro il ilitam ese nusant volupta eceaquia quam fuga. Isqui
consed enimincillor.
Expellent ut aliquaeror sam et, ventibus aut eicieni mperiandit eliquat
aspero et magnim represt enis dolumque simagnimus nis quas restia-
tharciur magnis minvell oruptia pe nobisin velicaepro il ilitam ese nusant
volupta eceaquia quam fuga. Isqui consed enimincillor.
Inciconsed enimincillor restisc ieniscitis dolest, ut rem sa por sunt molores sit vent
autaspicit aut aspe perupti blab in reicabore sitam quasimag
Note: size/leading relationships should be kept proportional for each style shown.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 33
Generic Lists
Set bulleted text in the same point
size as the body copy. If used in line
with other body copy, indent left .25”.
This is not necessary when the list
is separate. Bullets are gray and sized
2 pts. smaller than text. The space after
each list paragraph should be set to
.087”. The last list item should be
set to .125” as it is a separation
between paragraphs.
List of Dates
Set dates at the same point size as the
list copy. Set tab to .625” and space
after to .087”. You will often have a date,
an event title and a description of the
event. The event title will be in line with
the description and set in Avenir Next LT
Regular. If there are multiple lists in line
with each other the tab indent should be
consistent between them.
List of Times
Refer to date specifications above. Use
en dashes between dates. List times with-
out the :00 (ex. 9 instead of 9:00). If a .625”
tab is too close to the times, adjust to the
nearest .125” interval without crowding
the times.
LIST TYPOGRAPHY
List with Bulleted Points
Nobitat harciur magnis minvell oruptia pe nobisin velicaepro il ilitam ese:
• Expellent ut aliquaeror sam et, ventibus aut eicieni mperiandit eliquat
aspero et magnim represt enis dolumque simagnimus nis quas restiatno
• Inciatentia incto volo enti cum, nobitat harciur magnis minvell oruptia pe
nobisin velicaepro il ilitam ese nusant volupta eceaquia quam fuga. Isq
• Expellent ut aliquaeror sam et, ventibus aut eicieni mperiandit eliquat
aspero et magnim represt enis dolumque simagnimus
List of Events on Separate Dates
Dec. 24 The presentations Inciatentia incto volo enti cumi, nobitat harciur
magnis minvell oruptia pe nobisin velicaepro
Mar. 25 The conference Inciatentia incto volo enti cumi, nobitat harciur
magnis minvell oruptia pe nobisin velicaepro
Jan. 1 Sponsorship of the conference Inciatentia incto volo enti, nobitat
harciur magnis minvell oruptia pe nobisin velicaepro
Schedule of Events in a Single Day
8–9 a.m. The presentations Inciatentia incto volo enti cumi, nobitat
harciur magnis minvell oruptia pe nobisin velicaepro
9–9:30 a.m. The conference Inciatentia incto volo enti cumi, nobitat
harciur magnis minvell oruptia pe nobisin velicaepro
9:30–10:30 a.m. Sponsorship of the conference Inciatentia incto volo enti,
nobitat harciur magnis minvell oruptia pe nobisin
MARYVILLE UNIVERSITY IDENTITY STANDARDS 34
TYPOGRAPHY
maryville.edu
General Style Elements
Maryville URL (A)
The Maryville URL does not use either
http:// or www. prefixes.
Type used is Avenir Next LT Pro Bold at
80% black, except in editorial content.
The “M” is always lower case.
Dashed rules
(B)
These are used as dividers and accents
throughout the program. These should be
specified to 3/3 pt. and colored 80% black.
Missouri
(C)
This should always be spelled out in full, not
abbreviated when used in a Maryville lock-up
or signature.
em Dashes
(D)
Use em dashes between dates for better
legibility. Use em dashes between times.
Vertical Separators
(E)
Vertical separators are used between varied
content that appears on the same line.
MUSIC AT MARYVILLE
JANUARY—MAY 2018 | 6—9 PM
A
B
D
E
C
MARYVILLE UNIVERSITY IDENTITY STANDARDS 35
TYPOGRAPHY
Maryville Tagline
The Maryville Tagline is written in
Avenir Next LT Pro Medium all caps
with open spacing (100 tracking).
In most applications it is displayed
in two colors, PMS 186 and PMS 425
gray (or 80% black).
In black and white applications,
“Maryville” and “U.” are solid black
while the remaining type is gray.
See example
(B).
Using the Tagline with the Identity
In most cases the tagline will be used
in a lockup with the Maryville logo. See
pages 18–24 for more information.
Using the Tag Alone as Artwork
If the tagline is to be used as artwork,
or a major element in an advertisement
or banner, it can be used in a heavier
weight, such as Avenir Next LT Pro Bold
(C). In these cases, the word “Maryville”
does not need to be included.
MARYVILLE. MANY CONNECTIONS. ONE U.
MARYVILLE. MANY CONNECTIONS. ONE U.
C
B
MARYVILLE. MANY CONNECTIONS. ONE U.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 36
TYPOGRAPHY
URL Guidelines
When adding URLs to
advertisements or other
University communications,
the above form is preferred,
where the specific page
follows the maryville URL
after the backslash.
Consistency makes
URLs easier to remember
and format.
maryville.edu/mpress
mpress.maryville.edu
Preferred
Not preferred
MARYVILLE UNIVERSITY IDENTITY STANDARDS 37
TYPOGRAPHY / WEB
Web Typography
Open Sans, a free Google
Font, is recommended for use
in Maryville web applications
(except for e-blasts, which
must use a universal font).
Open Sans complements
the Avenir typeface used in
Maryville publications and
comes in a wide range of
weights for various uses.
Weight Recommendations
Open Sans Normal 400
is recommended for most
text. Open Sans Light 300
(not shown) is not recom-
mended for web use.
Open Sans Bold 700 is
recommended for most
headlines.
Open Sans Extra Bold 800
is recommended for headlines
requiring more emphasis.
The university that opens itself to the skills and spark of every person and not
just a select few will be the next great university. The university that facilitates
student learning with the tools they are using will be the next great university.
The university that is exible, mobile, where the entire campus inside and out
is a class room and where learning happens everywhere, will be the next
great university. My friends, Maryville will be that next great university.
President Mark Lombardi, PhD, 2014 Convocation Speech The
university that opens itself to the skills and spark of every person
Open Sans Normal 400
Open Sans Light Normal 400 Italic
Open Sans Semibold 600
Open Sans Semibold 600 Italic
Open Sans Bold 700
Open Sans Bold 700 Italic
Open Sans Extra Bold 800
Open Sans Extra Bold 800 Italic
Maryville University
Style Guide
CHAPTER TITLE
Digital Signage 40
E-blasts 41
Presentations 43
Programs 45
Postcards
7x5 Postcards 48
Invitations
2 Panel 52
Single Panel 55
Merchandising 56
MARYVILLE UNIVERSITY IDENTITY STANDARDS 40
DIGITAL SIGNAGE
Bleed
0.125"
Trim
width: 7"
height: 5"
Margin
0.25"
Headline
Type: Avenir
Next LT Pro
Medium
Subhead
Type: Avenir
Next LT Pro
Medium
The main field may
employ an expand-
ed palette (colors
to be determined).
Congrats!
Lori Chalupny
2015 FIFA World Cup Roster
Congrats!
Lori Chalupny
2015 FIFA World Cup Roster
Congrats!
Lori Chalupny
2015 FIFA World Cup Roster
Congrats!
Lori Chalupny
2015 FIFA World Cup Roster
Congrats!
Lori Chalupny
2015 FIFA World Cup Roster
MARYVILLE UNIVERSITY IDENTITY STANDARDS 41
E-BLASTS
Eblast width: 600px
Header Image (logo with dotted line):
564px x 160 px
Main Image: 564px width
Typographic Style Typeface Size Line Height Color Weight
Title Verdana 40px 130% #333333 Bold
Sub Title Verdana 24px 150% #333333 Bold
Text Verdana 24px 150% #333333 Normal
Text highlights Verdana 24px 150% #333333 Bold
Links Verdana 19px #cd0000 Normal
Footer Verdana 11px 18px #333333 Normal
Footer URL Verdana 21px 30px #333333 Bold
Sign Off Verdana 8px 11px #333333 Bold
Footer Lockup
Image Size: 564px x 133px
URL: Avenir Next LT Pro Medium, 18.85pt
38px
64px
14px
9px
Social Media Icons
41px x 42px
20px
20px
MARYVILLE UNIVERSITY IDENTITY STANDARDS 42
E-BLASTS
Eblast on mobile
devices:
It will scale to the
width of the device.
Typographic Style Typeface Size Line Height Color Weight
Title Verdana 30px 130% #333333 Bold
Sub Title Verdana 18px 150% #333333 Bold
Text Verdana 18px 150% #333333 Normal
Text highlights Verdana 18px 150% #333333 Bold
Links Verdana 18px #cd0000 Normal
Footer Verdana 11px 18px #333333 Normal
Footer URL Verdana 21px 30px #333333 Bold
Sign Off Verdana 8px 11px #333333 Normal
MARYVILLE UNIVERSITY IDENTITY STANDARDS 43
POWERPOINT AND KEYNOTE TITLE SLIDE
Document flat size: 11" w x 8.5" h
Document finished size: 5.5" w x 8.5" h
Refer to sections 2 and 3 for typography and title block
guidelines.
TITLE OF SLIDE DECK
SUBTITLE OR PRESENTER
Headline
Type: Arial
28 pt.
Subhead
Type: Arial
16 pt.
MARYVILLE UNIVERSITY IDENTITY STANDARDS 44
POWERPOINT AND KEYNOTE SLIDE
Document flat size: 11" w x 8.5" h
Document finished size: 5.5" w x 8.5" h
Refer to sections 2 and 3 for typography and title block
guidelines.
SLIDE TITLE
2
• Active Learning Ecosystem (Theme 1)
• Transformational Innovation (Theme 2)
• Diversity and Inclusiveness (Theme 3)
• Strategic Growth (Theme 4)
Headline
Type: Arial
20 pt.
Text
Arial
18/24
MARYVILLE UNIVERSITY IDENTITY STANDARDS 45
EVENT PROGRAM WITH IMAGE
HEALTH FOR HUMANITY
2018 MISSOURI JSEHS OFFICIAL PROGRAM
MARCH 12-15 2018
Bleed
0.125"
Finished size:
width:5.5"
height: 8.5"
Margin
0.375”
Header is 1/3
total height of
the booklet
(2.83”)
Shown reduced to
65%
MARYVILLE UNIVERSITY IDENTITY STANDARDS 46
EVENT PROGRAM NO IMAGE
HEALTH FOR HUMANITY
2018 MISSOURI JSEHS OFFICIAL PROGRAM
MARCH 12-15 2018
Shown reduced
to 65%
Header is 1/3
total height of
the booklet
(2.83”)
Bleed
0.125"
Finished size:
width:5.5"
height: 8.5"
Margin
0.375”
MARYVILLE UNIVERSITY IDENTITY STANDARDS 47
Thursday, March 12
7:30 a.m. Registration—Optional Poster Set Up:
Maryville Campus, Pfaff Lobby/Auditorium
9:00 a.m. Welcome Introduction (Auditorium):
Dr. Mary Ellen Finch, Vice President for Academic
Affairs, Maryville University
Dr. Kyra Krakos, Co-Director JSEHS
Dr. Christopher O’Connor, Co-Director JSEHS
Ms. Sue Arnott, Program Manager JSEHS
10:00 a.m. Students—Career Talks (A)
The Science Behind Healing and Recovery (Reid 2308)
Dr. Mike Kiener/Dr. Geralyn Frandsen, Maryville School
of Health Professions
Toxins in the Workplace: A Career in Occupational Safety
and Health (Reid 2318) Nancy Kahl, Sigma-Aldrich
Health Professions Career: Spotlight on Chiropractic
(Reid 2309) Dr. Alex Ognibene and Mary Nagle,
Logan University
A Career Studying Emerging Infectious Diseases
(Reid 2314) Dr. Carole Baskin, St. Louis University
From Seed to Table: A Microbiologist’s Role in Developing
Safe, Healthy Food for Humanity (Reid 2313)
Dr. Amrish Chawla, DuPont Nutrition and Health
Innovative Careers: A Student-Made Blend of Science
and Consulting (Reid 2321)
Aribus, nonsulintrae publica; intes viverra L. Valicam, Catquonem
hoc mius, serem hactemus audertil hoste tea nicaectaris hocus
bonem taremoe riteate factart atilibunte, que atimus caet ducon
sultus fac fecruntesin veribuntem iustin res furbefe culiam num P. Bit,
se et; horum nostiam norae abus is peribun tericaelabus publiurissil
caed deescentiem sendam sus nonteat rorio, Catis iae, quam.
Verenatque audam, quium tur acitatus Ahala Scie tam, crendium mo
pecultum facipica mo ta resceposulos horbitum prac morionsu perur.
Featured Speakers
Name of Participant Here Iribus, nonsulintrae
publica; intes viverra L. Valicam, Catquonem hoc
mius, serem hactemus audertil hoste tea.
Name of Participant Here Iribus, nonsulintrae
publica; intes viverra L. Valicam, Catquonem hoc
mius, serem hactemus audertil hoste tea nicaectaris
hocus bonem taremoe riteate factart atilibunte, que
Name of Participant Here Iribus, nonsulintrae
publica; intes viverra L. Valicam, Catquonem hoc
mius, serem hactemus audertil hoste tea.
Name of Participant Here Iribus, nonsulintrae
publica; intes viverra L. Valicam, Catquonem hoc
mius, serem hactemus audertil hoste tea nicaectaris
hocus bonem taremoe riteate factart atilibunte, que
Name of Participant Here Iribus, nonsulintrae
publica; intes viverra L. Valicam, Catquonem hoc
mius, serem hactemus audertil hoste tea.
HEALTH FOR HUMANITY
2018 MISSOURI JSEHS OFFICIAL PROGRAM
MARCH 12-15 2018
TEMPLATES | EVENT PROGRAM
Refer to pages
27–28 for
typography
and title block
guidelines
Shown reduced to
65%
MARYVILLE UNIVERSITY IDENTITY STANDARDS 48
7X5 POSTCARD SINGLE IMAGE
Bleed
0.125"
Trim
width: 7"
height:
5"
Margin
0.25"
Image
7.25” x
5.25”
300 dpi
MUSIC AT MARYVILLE
JANUARY— MAY 2018
Distance from logo
to photo is 1 pica
Header is 1/3
total height of
the card
(2.33”)
Use 1” logo width
MARYVILLE UNIVERSITY IDENTITY STANDARDS 49
7X5 POSTCARD MULTIPLE IMAGE
MUSIC AT MARYVILLE
JANUARY–MAY 2018
Photo field may be subdivided into
thirds, horizontally and vertically to
accommodate 2–6 photos.
MUSIC AT MARYVILLE
JANUARY–MAY 2018
MUSIC AT MARYVILLE
JANUARY–MAY 2015
MARYVILLE UNIVERSITY IDENTITY STANDARDS 50
MUSIC AT MARYVILLE | JANUARY—MAY 2018
Xerferrum hilitin velluptati re de culligenis quatum as autatquas
dollorianda et que et as sunt es quas dollo. Eculpa culligenis quatum.
Dates of Event
Jan. 5 Name of Event
Feb. 14 Name of Event
Mar. 21 Name of Event
Schedule
9:45 a.m. Name of Event (Information continues here.
Multiple line listing continues here)
11:45 p.m. Name of Event (Information continues here.
Multiple line listing continues here)
3:45 p.m. Name of Event
650 Maryville University Drive
St. Louis, Missouri 63141
maryville.edu
Nonprofit
U.S. Postage
P A I D
St. Louis, MO
Permit #4468
MARYVILLE. MANY CONNECTIONS. ONE U.
7X5 POSTCARD BACK
Type is Avenir
Next LT Pro
regular 8/12
Return address
and indicia are
Avenir Next LT
Pro regular 7/12
No additional
space between
items. .087”
space after
paragraphs
Type size and
leading may
be adjusted
so long as
5 pt. additional
leading remains
proportional.
5/8” postal
clear zone
MARYVILLE UNIVERSITY IDENTITY STANDARDS 51
MARYVILLE. MANY CONNECTIONS. ONE U.
MUSIC AT MARYVILLE | JANUARY—MAY 2018
Xerferrum hilitin velluptati re de culligenis quatum as autatquas
dollorianda et que et as sunt es quas dollo. Eculpa culligenis quatum.
Dates of Event
Jan. 5 Name of Event
Feb. 14 Name of Event
Mar. 21 Name of Event
650 Maryville University Drive
St. Louis, Missouri 63141
maryville.edu
Nonprofit
U.S. Postage
P A I D
St. Louis, MO
Permit #4468
7X5 POSTCARD BACK WITH IMAGE
Type is Avenir
Next LT Pro
regular 8/12
Return address
and indicia are
Avenir Next LT
Pro regular 7/12
No additional
space between
items. .087”
space after
paragraphs
Type size and
leading may
be adjusted
so long as
5 pt. additional
leading remains
proportional.
5/8” postal
clear zone
MARYVILLE UNIVERSITY IDENTITY STANDARDS 52
OFFICE OF ADMISSIONS
650 Maryville University Drive | St. Louis, Missouri 63141
maryville.edu
SAINTS NATION ORIENTATION
AUGUST 5, 2018
2-PANEL INVITE
Fold
Header is 1/3
total height of
the card
(1.66”)
Shown reduced to
45%
Bleed
0.125"
Trim
width: 7"
height: 10"
Margin
.25”
MARYVILLE UNIVERSITY IDENTITY STANDARDS 53
Subhead
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam, sit Et
pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae nihicimodi
ditatiam net, omnisti atibus ipiendam corrum quam aturias aut etur?
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam.
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam, sit Et
pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae nihicimodi
ditatiam net, omnisti atibus ipiendam corrum quam aturias aut etur?
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam.
JOIN US FOR
SAINTS NATION ORIENTATION
AUGUST 5, 2018
Headline
• Et pro to iunt eos doluptu riorro blaborae niut
• Et pro to iunt eos doluptu riorro blaborae
• Et pro to iunt eos doluptu riorro to iunt eos
2-PANEL INVITE | INSIDE
Fold
Margin
.5”—
.25”
Shown reduced to
45%
Type is Avenir Next
LT Pro regular 9/14
80% black
No additional
space after
subheads
.087” space after
paragraphs
M is 10% screen
tint of black
MARYVILLE UNIVERSITY IDENTITY STANDARDS 54
JOIN US FOR SAINTS NATION ORIENTATION
DATE OF EVENT
Headline
• Et pro to iunt eos doluptu riorro blaborae niut
• Et pro to iunt eos doluptu riorro blaborae
• Et pro to iunt eos doluptu riorro to iunt eos
Subhead
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam, sit Et
pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae nihicimodi
ditatiam net, omnisti atibus ipiendam corrum quam aturias aut etur?
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam.
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam, sit Et
pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae nihicimodi
ditatiam net, omnisti atibus ipiendam corrum quam aturias aut etur?
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam.
2-PANEL INVITE | INSIDE WITH IMAGE
Fold
Bleed
0.125"
Trim
width: 7"
height: 10"
Margin
.5”—.25”
Photo field may be subdivided
into thirds to accommodate 2–6
photos. See page 38.
Shown reduced to
45%
Type is Avenir Next
LT Pro regular 9/14
80% black
No additional
space after
subheads
.087” space after
paragraphs
M is 10% screen
tint of black
MARYVILLE UNIVERSITY IDENTITY STANDARDS 55
OFFICE OF ADMISSIONS
650 Maryville University Drive | St. Louis, Missouri 63141
maryville.edu
SAINTS NATION ORIENTATION
AUGUST 5, 2018
1-PANEL INVITE
JOIN US FOR SAINTS NATION ORIENTATION
DATE OF EVENT
Headline
• Et pro to iunt eos doluptu riorro blaborae niut
• Et pro to iunt eos doluptu riorro blaborae
• Et pro to iunt eos doluptu riorro to iunt eos
Subhead
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam, sit Et
pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae nihicimodi
ditatiam net, omnisti atibus ipiendam corrum quam aturias aut etur?
Et pro to iunt eos doluptu riorro blaborae ni ut invelectem aliae
nihicimodi ditatiam net, omnisti atibus ipiendam corrum quam.
650 Maryville University Drive
St. Louis, Missouri 63141
maryville.edu
Shown reduced to
45%
Header is 1/3
total height of
the card
(1.66”)
Bleed
0.125"
Trim
width: 7"
height: 5"
Margin
.5”—.25”
Type is Avenir Next
LT Pro regular 9/14
80% black
No additional
space after
subheads
.087” space after
paragraphs
M is 10% screen
tint of black
MARYVILLE UNIVERSITY IDENTITY STANDARDS 56
MERCHANDISING
MARYVILLE
UNIVERSITY
BI-DIRECTIONAL LOGO
is a special version of the logo
designed for limited use. It should
be used when the logo must ap-
pear vertically, such as on a water
bottle, or on a pant leg.
Special situations when imprinting.
The offi cial Maryville logo should be
used whenever possible. However, there
may be times when the offi cial logo will
not work—especially when the logo must
be printed vertically.
In these cases, the bi-directional version
of the logo is recommended. The
bi-directional logo is a special version
designed for limited use—when the logo
must appear vertically. However, it should
never be used horizontally or substituted
for the offi cial Maryville logo without
good reason.
DO NOT reconfigure the official
Maryville logo or its proportions,
as shown here.
MARYVILLE
UNIVERSITY
DO NOT print the bi-directional
logo horizontally.